As creative director of the largest student-ran fashion show in the UK, I lead a team of 30 divided into 7 subcommittees to execute a creative theme for a 1500 attendee show and 3000 guest music festival. My responsibilities included executing my creative theme, Future, which explores how technology is utilised as a means for identity expression. I considered this using the three phases of the internet, web 1.0, the static, web 2.0, the social, and web 3.0 the decentralised. My vision is described in depth here. My work culminated in a two hour fashion show (see after-movie below), featuring over 70 brands including Ramy Brook, Reiss, Rowing Blazers, UNIQLO, and YMC.